Benefits of Advertising with The Cleveland Star
There are many benefits The Cleveland Star provides to its advertisers. The Cleveland Star is strategically placed wherever people are waiting for products and services. We currently have 2 issues per month and distribute 4000 copies per month to over 50 locations in Bradley County. The Cleveland Star is online 24/7 in full color. It is viewable, printable and all links are live, so potential customers can visit your website directly from TheClevelandStar.com giving advertisers maximum visibility. The Cleveland Star currently has an email list of 2000+ addresses and growing. The Star is emailed to these addresses each issue. Ads are less expensive than other print media, so even the small business person can easily afford to advertise regularly. Ads are working seven days per week - 24 hours a day. Consistency brings results! It provides for the repetition of your advertising that is needed to establish buyer patterns - at low cost! It attracts loyal customers rather than aiming at bargain hunters. The ads are rotated every few issues so each advertiser has the choicest spot. Small ads often are obscured in other print media because the big buck advertisers often get better placement. It takes the average reader eight to ten minutes to read The Cleveland Star as compared to thirty minutes to read a 48 + page daily paper. This means The Cleveland Star receives six to twelve times the scrutiny. Why advertise with The Cleveland Star? It provides a few minutes of light reading while an order is taken or a meal is prepared. Since most patrons can read The Cleveland Star in about eight minutes, they have plenty of time to read all the ads as well. The Cleveland Star works! Readers are encouraged, since it’s FREE, to either take The Cleveland Star with them or return it for others to enjoy. When every new issue is delivered the old copies are recycled...if any are left! Did you know that on average, we each see over 3,000 different commercial messages daily. Advertising is everywhere and businesses must be more savvy than ever in how they present themselves and spend their ad dollars. Most small and medium-sized businesses are very poorly served by print, radio and TV advertising because of the simple fact that in order to reach the people who are potential customers, they have to buy at least four or more times the circulation they need. Enter The Cleveland Star! Your neighborhood business NEEDS neighborhood coverage, and there’s very little, if any, advertising media that allows you to target your advertising dollars so precisely, so effectively at so much less cost. The Cleveland Star manages to reach the highest and most potent concentration of potential customers of ANY media - for a fraction of the cost!
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The reason why the The Cleveland Star concept is so successful is because it is good for everybody and everything it touches. Even other media services will gain better results for their clients when they place an ad for them in The Cleveland Star.